Squid Game season 3 is breaking Netflix viewership records, reaching tens of millions of views within days of launching. For many, the Korean series opened the gates to the wonderful world of K-Dramas, K-Literature, K-Pop and K-Beauty. Asia News Week’s Yvonne Yong speaks to ABC’s National Culture correspondent and co-host of pop culture podcast ‘Stop Everything!’ Beverley Wang to find out why South Korean content is hugely popular across the globe.
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