7-Eleven cerebrates its 98th birthday with free small Slurpee drink with a surprise

(FOX40.COM) — As the weather gets warmer, it’s the perfect time to head out to 7-Eleven for a cold beverage, and on Friday, you can get a free small Slurpee drink to celebrate 7-Eleven’s birthday.
• Video above: Where are gas prices headed in 2025?

According to 7-Eleven officials, taste buds across the country will have a chance to enjoy a treat on Friday when the world’s largest convenience retailer celebrates its 98th birthday by offering the community a free Slurpee drink.

“This Slurpee Day, we’re mixing things up with new flavors, our celebratory swag, and even a twist designed to mark tastebuds in the coolest way possible,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “We love finding new ways to amp up the Slurpee drink experience and creating lasting moments for our customers, on Slurpee Day and all year round.”

7-Eleven is doing something different this year with the focus on fans’ taste buds with the debut of “Tongue-toos,” which is the first of its kind, temporary tongue tattoos that are going to be activated by the Slurpee, officials said.

This was inspired by the signature color mark a Slurpee drink leaves behind on the tongue; the tongue-toos are an honor to this colorful rite of passage every Slurpee drink participant knows well, according to 7-Eleven officials.

The tattoo features the brand’s signature “S” in four vibrant shade options: blue, green, red, and purple.

Customers can celebrate Slurpee Day more than once, which includes:

Another Free Slurpee Drink: Loyalty members can keep the celebration going all month long by scanning their rewards information on Slurpee Day to get a coupon for another free small Slurpee drink to redeem before July 31.
Birthday Collection Capsule: Whether a July 11 birthday twin or just a die-hard Slurpee drink enthusiast, fans can check out the popular Birthday Collection capsule from 7Collection, the retailer’s official online merchandise shop, for the perfect way to gear up for Slurpee drink season in style.
7NOW Delivery: To keep the party going beyond the store, 7-Eleven is giving customers $7.11 off a $20+ purchase when they use promo code 711DAY via the 7NOW Delivery app, allowing them to enjoy the festivities from wherever they are.

Here are some locations of 7-Eleven in the Sacramento region.