DALLAS (KDAF) — Real American Beer is raising a toast to the unsung heroes who keep our communities strong.
The lager brand launched its “Local Legends” campaign, an initiative designed to spotlight hardworking, everyday Americans who embody the pride, grit, and heart of their hometowns. From the neighbor who mows lawns for seniors to the veteran who’s always first to raise the flag, these unsung heroes are being called into the spotlight in a big way.
“We’re celebrating real people who show up for their communities,” said Terri Francis, CEO of Real American Beer. “The guy who clears his neighbor’s driveway in the winter. The woman who runs the local little league. The veteran who’s always first to raise the flag. These are the folks who make our lives better—and they deserve the spotlight.”
Running from July 1 – 29, the campaign invites people across the country to nominate someone they know, or even themselves, by posting a photo to Instagram, tagging @therealamericanbeer, and using the hashtag #RABLocalLegends along with their city. The Real American Beer team will review submissions and select one winner per market.
Winners will be honored with:
- A professional photo shoot
- A custom billboard in their town
- Poster placement in participating retail locations
- A feature on Real American Beer’s marketing channels
- Free Real American Beer merchandise
- And, of course, bragging rights as the town’s official Local Legend
The campaign will focus on seven key states: Florida, Michigan, Missouri, New York, Ohio, Texas, and Wisconsin. To nominate someone or follow the campaign, visit therealamerican.com or follow @therealamericanbeer on Instagram.
